Selling on Mercado Livre and Shopee is one of the easiest ways to start an online business and earn money from resale. These platforms allow you to sell without needing a physical store, large investments, or advanced technical knowledge.
In this guide, you’ll learn:
✅ How Mercado Livre and Shopee work
✅ How to choose the best products to resell
✅ Step-by-step guide to setting up your store
✅ Best strategies to increase your sales and profit
Let’s get started! 🚀
1. Why Sell on Mercado Livre and Shopee?
Before diving into the step-by-step process, let’s understand why these platforms are great for sellers:
📌 Mercado Livre (ML)
- Largest e-commerce platform in Latin America 🌎
- Millions of active buyers searching for products
- Integration with Mercado Envios for fast shipping
- Trusted payment system (Mercado Pago)
📌 Shopee
- Low seller fees compared to other platforms
- Huge promotions and discounts attract buyers
- Integrated logistics and fulfillment services
- Great for new sellers with limited investment
Both platforms allow you to start with little to no upfront investment, making them perfect for resale and dropshipping.
2. Choosing the Best Products to Resell
Not all products sell well. To maximize your profit, focus on:
🔹 High-Demand Products
Look for trending items with consistent sales.
✅ Examples: Electronics, phone accessories, beauty products, home decor, fashion
🔹 Low Competition Niches
Avoid oversaturated markets by finding unique or less common products.
✅ Examples: Niche gadgets, pet accessories, handmade crafts
🔹 Lightweight and Small Items
This reduces shipping costs and increases profit.
✅ Examples: Jewelry, phone cases, cosmetics
🔹 Products with Good Margins
Calculate costs vs. selling price to ensure at least a 30%-50% profit margin.
How to Find Winning Products?
✔ Check Mercado Livre’s Best-Sellers section
✔ Use Google Trends to analyze product demand
✔ Research Shopee’s trending products
3. Step-by-Step: How to Start Selling on Mercado Livre
Step 1: Create Your Mercado Livre Account
1️⃣ Go to www.mercadolivre.com
2️⃣ Click on “Create Account”
3️⃣ Select Personal or Business Account
4️⃣ Fill in your details and verify your email
Step 2: Set Up Your Store
- Add a logo and banner (for professional appearance)
- Write a short description of your store
- Set up Mercado Pago for secure payments
Step 3: List Your First Product
Click “Sell” and follow these steps:
✅ Choose the category (electronics, fashion, home, etc.)
✅ Write a compelling product title (e.g., “Wireless Bluetooth Earbuds – Noise Cancelling”)
✅ Upload high-quality images (at least 5 photos from different angles)
✅ Write a detailed description (mention features, benefits, warranty, etc.)
✅ Set a competitive price (check competitors’ prices)
✅ Enable Mercado Envios (for fast and trusted shipping)
Step 4: Promote Your Products
- Use Mercado Ads (paid advertising to boost visibility)
- Offer discounts for bulk purchases
- Use SEO-friendly descriptions (include keywords buyers search for)
4. Step-by-Step: How to Start Selling on Shopee
Step 1: Create a Shopee Seller Account
1️⃣ Go to seller.shopee.com
2️⃣ Click “Sign Up” and enter your details
3️⃣ Choose Individual or Business Account
4️⃣ Verify your email and phone number
Step 2: Set Up Your Shopee Store
- Add a store logo and banner
- Fill in the store description
- Set up Shopee Wallet for receiving payments
Step 3: List Your Products
✅ Click “Add Product”
✅ Select a category
✅ Upload high-quality images
✅ Write an optimized product title and description
✅ Set a competitive price and inventory quantity
✅ Choose the best shipping method (Shopee Logistics recommended)
Step 4: Leverage Shopee’s Free Traffic
- Use Shopee’s Flash Deals (for exposure)
- Participate in promotions (Shopee offers many sales events)
- Encourage reviews (offer small discounts for first-time buyers)
5. Best Strategies to Maximize Profit in Resale
🛍 1. Source Products at Low Prices
- Wholesale suppliers: AliExpress, local wholesalers, direct manufacturers
- Dropshipping model: No stock required—sell first, buy later
- Liquidation sales: Buy products at clearance prices for resale
🚀 2. Use SEO to Rank Higher
- Include keywords in your product title and description
- Optimize product images (high-quality, white background)
- Add bullet points for easy reading
💰 3. Offer Discounts & Bundles
- Run limited-time offers to increase urgency
- Create bundles (e.g., “Buy 2, Get 10% Off”)
- Offer free shipping if possible
📢 4. Market Your Products on Social Media
- Promote on Facebook, Instagram, and TikTok
- Use hashtags related to your product niche
- Run low-budget Facebook/Instagram ads
🔄 5. Maintain Excellent Customer Service
- Respond to messages quickly
- Offer hassle-free returns
- Encourage positive reviews to build trust
6. Is It Worth Selling on Mercado Livre and Shopee?
✔ Low Startup Cost: You can start with zero investment!
✔ High Sales Potential: Millions of active buyers every month
✔ Easy-to-Use Platforms: No need for a website or technical skills
✔ Passive Income Opportunity: Once you scale, sales can become semi-automatic
With the right strategy, you can turn resale into a profitable business and generate consistent income.
Final Thoughts: Start Selling Today! 🚀
Now that you know how to sell on Mercado Livre and Shopee, it’s time to take action.
📌 Your Next Steps:
✅ Choose products to resell
✅ Create an account on Mercado Livre and Shopee
✅ List your first products with optimized descriptions
✅ Promote your store and start making sales
🔹 Are you ready to start your resale business? Let’s go! 💰🔥
